ERGO READ - READING RE-ENGINEERED

ERGO READ – BOOK READING RE-ENGINEERED - A UNIQUE AND USEFUL MOTHER'S DAY GIFT   Have you ever thought about how you hold a book? How about when reading on the bus, subway or airplane? Is it sometimes uncomfortable? Did you ever wonder why? Do your fingers get sore from having to exert pressure to hold the book? Does the book dig into you hand between your thumb and index finger?   THE PROBLEM I usually read holding my book with one hand but find it gets uncomfortable after a while. After some reflection, it became evident why. The laws of physics were working against me.   Lever effect We hold the book at its base pinching it to prevent it from falling. This is the worst place to hold a book. This is the classic lever effect with force multiplier. Think of a crowbar or a hammer removing a nail. Well, our fingers are in the position of the nail.   Pressure concentration The base of the book rests between our thumb and index finger. The weight of the book is concentrated there. Imagine pressing on someone with your finder instead of your hand. Same principle here.   Center of gravity We hold the book off to one side. We have to exert extra effort to counter this. Again rendering the experience uncomfortable.   THE SOLUTION – ERGO READ   Spine support Ergo Read provides a large support for the spine of the book. This reduces the pinching effort needed to hold the book. Weight distribution Ergo Read has a wide base that rest between your thumb and index finger. This offers weight distribution and reduces the pressure and discomfort. Ergonomic grip The back part of Ergo Read has been carefully designed to provide a notch that rest on your middle finger. This helps in keeping the book upright and balanced thereby minimizing the effort required to keep it from falling back and tilting. Balance Ergo Read is held balanced between your thumb and index finger on one side and your ring finger on the other. This optimizes weight distribution but more importantly balances the bo