HARE Jordan Necklace Pendant

The "Hare Jordan" campaign, launched in 1992, is one of the most iconic marketing efforts by Jordan Brand, blending Michael Jordan's basketball prowess with the playful charm of Bugs Bunny from Looney Tunes. Aired during Super Bowl XXVI on January 26, 1992, the campaign was created by Nike to promote the Air Jordan VII, coinciding with Jordan’s participation in the 1992 Barcelona Olympics with the Dream Team. It marked a significant cultural crossover, foreshadowing the 1996 Space Jam movie, and remains a cornerstone of Jordan Brand's legacy.