Packaging Design & Mockup

Packaging design is the process of conceptualizing and executing the physical form, and visual look and feel of a product's outer packaging. It is a marriage of typography, imagery, illustration, structure, size, and color. Its primary objective is to create a vehicle that serves to contain, protect, transport, dispense, store, identify, and distinguish a product in the marketplace. Ultimately, the goal of a packaging design is to meet marketing objectives by distinctively communicating a consumer product's personality or function and generating a sale.